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WSL
Nike has made history by becoming the first football club shirt sponsor in its existence - and they've chosen the London City Lionesses.
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London City Lionesses have pulled off something rather special. Nike - already their kit supplier - has stepped up to become the main shirt sponsor. It's the first time the sportswear giant has taken on such a role with any football club. Let that sink in for a moment.
Club owner Michele Kang hasn't been shy about the scale of the agreement, calling it the largest jersey sponsorship deal in women's football history. The precise figures? Locked away tighter than a clean sheet. What we do know is that the partnership includes a four-year extension of Nike's equipment supply deal, kicking in from the 2027-2028 season, Footeuses reports.
The timing couldn't be better. The independent WSL club reported significant losses last season, and this deal should offer some serious financial relief. The Lionesses have also been busy in the transfer market, making notable signings to bolster the squad.
Beyond the shirt deal, the club has been investing in infrastructure and training facilities. Kang's vision is clear - grow revenue, reinvest in players and facilities, and keep pushing women's football forward. With Nike now plastered across the front of the jersey, that ambition suddenly looks a lot more credible.
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Eva Hernández, Editor-in-Chief
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